NGAGE Talks to Scientists and the FBI for Creative Inspiration
Looks to Outside Experts for Insight and Innovation
ST. LOUIS (September 29, 2009) – Bringing in a world-renowned scientist generally isn’t too high on the list of guest speakers at most digital advertising agencies. Nor is the head of the FBI’s Cybercrime Unit. But that’s just what the folks at NGAGE are doing – looking to unlikely sources for creative and digital inspiration.
The St. Louis agency is hosting a series of events they call Brainfül, bringing leaders on the frontlines of innovation, in strictly non-advertising fields, together with select clients and agency partners. The goal is to provide different perspectives that reach beyond traditional industry customs and mandates. In a nutshell: Brainfül is where inspiration comes to life.
The first Brainfül event featured FBI Special Agent Rueben Lopez. His gripping exchange focused on the link between cybercrime and technology and the creative ways cyber-terrorists utilize the internet including social media and e-mail.
Building on that success, Dr. Elaine Mardis, Director of The Genome Center at Washington University, will be headlining the next Brainfül event on Saturday, December 19 at Left Bank Books downtown St. Louis location. Dr. Mardis’ work in leading the technology development efforts at The Genome Center has played a pivotal role in the evaluation, optimization and application of gene sequencing and is helping improve genome sequencing cost and quality. In other words, she’s a technology expert who can teach us all a thing or two about innovative thinking.
“The ad world and the digital advertising space have traditionally not been progressive enough when it comes to innovation,” explains Dan Curran, president and CEO of NGAGE. “That’s why we want to hear from outside experts on the cutting-edge of technology for their insights. The hope is, taking pause and listening to someone who comes from a radically different background, will spark new ways for us to think about what we do and how we do it.”
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I think this speaker series is a great idea. Getting the perspective of other experts on how powerful a tool the internet can be, can only serve to expand awareness, which in turn should drive innovative tactics.